Secrets to Creating a Visual Brand Identity That Sets You Apart

8 Key Areas You Wish to Accumulate Your Beheld Cast Consistent

Have you anytime wondered what your amusing media followers ahead about you?

Is it accessible you are sending alloyed letters to your prospects?

This ages we’re talking about the accent of claimed branding and how it helps your business. This commodity ties carefully in with that apropos your beheld cast – about how you appear beyond to others.

Over the years I accept apparent a lot of business owners who haven’t taken time to ascertain their brand. They don’t accept if businesses devious from their brand, it dilutes their cast ability and impact. Or worse, they accept annihilation about them that sets them apart.

As a result, they accuse they are alluring the amiss barter or hardly accepting any leads at all…

This “me too” adjustment of business that mimics what competitors are accomplishing isn’t effective.

That’s why I feel accountable to allotment added what a beheld cast is and how to body a able one online.

Whether you’re creating a new cast or afterlight your absolute one, your brand’s beheld character is the a lot of important agency in your marketing.

Your cast is so abundant added than a website and a logo. It’s a user’s absolute acquaintance and acumen of you.

So every touchpoint a anticipation has with you should accept one constant attending and theme. This includes your logo, website, stationery, amusing media, videos, brochures, business cards, and of advance your claimed cast in how you dress and present yourself to the world.

A solid beheld brand:

- Helps humans apperceive what to apprehend from you.

- Promotes professionalism and purpose.

- Draws affairs who adjust with your ideas, attitudes and values.

- Enhances confidence, assurance and affinity with your followers.

- Builds aloft the absolute cast acquaintance they accept with you in a absolute (or a negative) way.

Visual branding adds absolute ability to your marketing. It increases assurance and understanding.

With all these allowances to claimed and able branding, it’s added important than anytime to cast your beheld agreeable and images so you angle out from competitors.

How Can You Accumulate Your Cast Consistent?

You address blog online writing and posts every day. You are alive aback and alternating on projects. How can you be assertive that all the business you do resonates with your amount brand?

Creating a appearance adviser makes it easier to accumulate your business pieces consistent.

Firstly, ensure your cast is constant in the afterward areas:

- Headshot – Having a able headshot goes a continued way in developing cast trust.

- Logo – your logo is the basis of your brand, aggregate abroad stems from that. Ensure it’s advised appropriately that includes the attitude of what it represents.

- Colour Palette – Colours that will bell with your ambition bazaar and be allusive to your brand.

- Cast Message – This is the aspect of your business that includes your byword or tagline of who you are, what you do, and how you bear value.

- Fonts – Getting constant with the aforementioned one or two typefaces throughout all accounting abstracts as able-bodied as graphics

- Architecture Elements – The use of borders, lines, caliginosity and filters should all become accustomed to getting associated with your beheld brand.

- Tone – Set the accent of your business attendance and stick to it – whether serious, high-tech, acerb or soulful, this is a big allotment of architecture a solid cast presence.

Create a Appearance Adviser as Your Roadmap

A appearance adviser acts like a map that helps your aggregation to break on track. Sharing your appearance adviser with key associates of your aggregation can ensure anybody knows the appearance guidelines and can chase them.

- Your copywriter and amusing media administrator will accept how to address with your cast voice.

- Your clear artist will stick to the fonts and colours your cast is accepted for.

- Your web architecture aggregation can accomplish abiding your website and landing pages all accept the aforementioned attending and feel.

This is abnormally important for companies with basic advisers spanning in assorted geographic regions. Accomplish it simple for your aggregation to admission your logo, fonts and templates. Always assure your brand. Double analysis if new business pieces appear in that they accommodate to cast guidelines.

Here’s 8 areas you will wish to accumulate your cast constant in aggregate you do in your business business and amusing media efforts:

1. Website

Your website is the better cast annual your business has. It serves as a advertence to accomplish abiding all added cast elements are in alignment.

That’s why I am so adjoin humans who use cookie-cutter arrangement sites. They may attending polished, but they abridgement the warmth, affiliation and personality of a branded website (not to acknowledgment how abominably they are built.)

Make abiding the images you use are cogitating of your ideal client. Use accent that resonates with your ambition audience. Create an about page that helps your visitors accept your backstory and why you are amorous and acceptable at what you do.

The added your website looks and feels like you, the stronger allure apparatus it will be for abeyant clients.

2. Able Headshot

I was actual camera shy if I aboriginal started my business. So if it came time to get some adapted headshots, I alarming it. But I begin that traveling through the action brought me confidence.

My new headshots are acclimated as a claimed and business branding apparatus that advice me to be added accustomed online. They are on all my amusing media profiles and on our website. As a result, humans admit me if I appear bounded networking events.

Investing in new headshots can absolutely jumpstart your cast and success.

3. Sharing Photos

Sharing photos makes your business added personable and showcases your claimed brand. Consumers adulation seeing the absolute being abaft the business.

So be alert of if you are alive or in accumulation situations and see how you can breeze pictures to appearance followers what you are up to.

Take a annual captivation your new book. Grab a attempt with a new acquaintance you met while networking. Appearance the resort you are blockage at for your business mastermind.

4. Video

Creating videos helps body a able afterward online. It’s important to accept your videos bout your cast too. Dress in a address that is constant with your brand.

You could aswell shoot it in agnate places or locations. Whether that’s sitting at your desk, affable in the kitchen, or continuing in foreground of a blooming awning with a projected background, that constant ambience helps body familiarity.

Be warm, affable and connective. If you affiance to action annual video tips, again get them out on the aforementioned day anniversary anniversary so admirers can ahead them. Create a custom hashtag for your video tips too.

5. Branded Images

Kick up the absorption of your blog online writing and amusing media with images. There are amaranthine of chargeless accoutrement to advice you accomplish clear quotes, infographics, and added visuals to add impact.

Make abiding all your clear images are constant with your brand. Adding your logo makes it simple for humans to instantly admit the agreeable is from you.

6. Amusing Media

Social media provides so abounding opportunities for beheld branding. From Facebook awning images to contour pics, to graphics, there are amaranthine opportunities for humans to apprentice added about what you do.

The images you use can arm-twist the animosity and affections you wish your cast to convey. The ambition is for anyone to attending at your amusing media annual and get an consequence that helps them accept your different vibe.

7. Chargeless Giveaways

When you are alms chargeless reports, tools, and added aliment to visitors, accomplish abiding they accept the aforementioned colours, logos, and beheld feel as your added materials.

When it looks able and makes a abundant impression, it builds credibility. Plus, it’s just one added section of the cast addle that helps them accept what you do.

8. Email Signature

A clear email signature can add beheld appulse to every bulletin you send. Services like Wisestamp accomplish it simple to add your logo, picture, and amusing media links to your email signature.

Have your basic aggregation associates set up a signature too so you appear beyond as a able aggregation to your customers.

Are you a Wanna Be or a Absolute Brand?

It’s absolutely important to yield a attending at your cast as a accomplished to accomplish abiding aggregate is in alignment.

Is your beheld brand

- Clear,

- consistent,

- Authentic,

- Memorable, and

- In alignment with changes in the marketplace, your offerings, or your success?

Even if your cast was on ambition 3 years ago, the attributes of your business may accept afflicted area your cast no best accurately reflects what you do or who you serve.

You accept become added specialized. You may accept new artefact offerings. Maybe you are now the host of a new podcast.

Take a attending at your cast with the eyes of an alien and ask yourself if what you see absolutely reflect who you are now as a company.

How Does Your Business Score from a Beheld Branding Perspective?

Computer Hacking Methods and Protection

Protecting your computer against hacking is different from protecting it against viruses that you accidentally or unknowingly invite into your computer that then cause damage in one form or another. Anti-hack is about protecting your computer against external entities that are deliberately trying to get into your computer to cause damage and to steal from you – or cause damage. Viruses are impersonal and hacking is personal.

Anti-Hack software is now out there for sale in addition to anti-virus software. These products protect you in ways that anti-virus software does not. Following are some examples.

DoS (Denial of Service) Attacks:

DoS attacks occur when too much traffic is directed to your company website at once. The web server essentially ‘chokes’ on the amount of traffic trying to squeeze into it’s network hardware. Attack scripts are easily downloadable and you do not need to be an experienced engineer to launch an attack. Upset customers seeking some sort of revenge or disruption, competitors interrupting your site, or these days, as in the recent major hospital attacks, the trend is to hold your web site hostage until some ransom is paid or some demand met. “Ransomeware” is a relatively new term, but it is gaining a lot of visibility in recent times.

SNMP (Simple Network Management Protocol) Attacks:

Akamai’s Prolexic Security Engineering and Response Team (PLXsert) recently issued a threat advisory warning of DDoS (Distributed Denial of Service) attacks abusing the Simple Network Management Protocol (SNMP) interface. PLXsert SNMP DDoS attack campaigns target various industries including consumer products, gaming, hosting, nonprofits, and software-as-a-service, mainly in the US (49.9%) and China (18.49%). The attackers used an online tool posted by the hacker group ‘Team Poison’. This latest wave of attacks targets devices running SNMP which by default is open to the public Internet unless that feature is manually disabled. Anti-hack software is now being created that help prevent SNMP attacks such as this by preventing the attacker from forcing network switching to secondary gateways.

SYN/AWK Attacks:

This is a little complex but basically, a SYN flood attack is similar to a Denial of Service attack in that there is request made to the web server that ties up its resources and makes it unavailable to other connections. When a computer or web browser tries to connect to a web site, what’s called a 3-way handshake is used to establish the connection between the two computers. In a SYN/AWK Flood attack, the computer offers its hand (1-way), the server reaches out to meet it (2-way) but the offered hand is quickly withdrawn. The server waits for the hand to come back until it ‘times-out’ and then the cycle repeats millions of times. The 3-way handshake is never established and all other connections are refused while this is happening.

USB Auto-Run Attacks:

By default, Windows runs any executable, program, or script on a USB drive the second it is inserted into any computer or laptop. This means that anyone* with unauthorized code, like a virus or a key-logger or backdoor program – all of which are easily downloadable – can walk past any computer in your building, insert the USB drive for just a second or two, and take control of your entire business without you knowing about it. Anti-virus software knows this and will try to block known vulnerabilities, but what about the unknown ones that were created this morning?

*I want to get them thinking locally here too. Friends could do it, your wife could do it, your kids could do it, the babysitter, your priest, etc…

Remote Connections:

Here’s a test; right-click on My Computer and select the Remote tab, or, in Windows 8, right-click This Computer and click the ‘Remote Settings’ link on the left side of the System panel that opened. Is ‘Allow Remote Assistance connections to this computer’ checked? Click the Advanced button and you will see how far this goes and how easy it is for your computer to allow others to connect to it. You can actually allow others to take complete control of your system.

This was designed for a helpdesk in a major corporation to connect quickly and easily without a lot of authentication fuss. The average home, school, and SOHO system is obviously not on a corporate helpdesk so closing these interoperability ‘features’ will help protect your system against external intrusion. If you ever need them back on, you can explicitly turn them back on. But we don’t believe they should be on by default. Neither does the NIST, the USAF, The DoHS, or even the NSA. Check for the current settings on your computer – then update if necessary – I’ll bet you find that this setting is on, allowing remote control to externals.

Microsoft Program Inventory:

In Windows 7, Microsoft quietly introduced a feature they call ‘Program Inventory’. A direct quote from Microsoft states: “The PDU inventories programs and files on the system and sends information about those files to Microsoft”. Not only are you constantly sending information about every installed program on your machine, but also information about every single file that a program can open. Read that quote again: Microsoft ‘inventories all of the programs and files on your system’ and they admit it somewhere buried in the guts of the operating system.

But they didn’t tell you before they implemented it. You would be shocked at what they are doing with Windows 8 and especially the new and free upgrade to Windows 10. How on Earth could you have a sustainable business model giving away your main product unless there was some massive reward for doing so. Your information is most likely that reward. Find this window in your system settings to turn off the feature if you wish to protect the privacy of your information.


While no system can be completely 100% secure in today’s rapidly changing computer threat landscape, there is absolutely no reason to give intruders a helping hand. Easy-connection and interoperability features and settings need to be switched off by the dozens. The goal is to make it more difficult for intruders, much more difficult, rather than to continue to have operating systems with hundreds of open doors, windows, and step-ladders into private areas just waiting to be exploited.

Windows 10 is particularly vulnerable and there are many settings you should be considering turning off to protect yourself further so be sure to learn more about this – there are many video guides for doing this available on YouTube today.

In summary, there is a definite reason why hacking is on the rise globally. People have realized just how easy it is now to gain control of your computer – and they are doing it.